Privacy
Policy

This Privacy Policy describes how Situs Labs ("we," "us," or "our") collects, uses, and shares personal information when you visit our website at situslabs.co.uk (the "Site"), contact us, or use our services. We respect your privacy and are committed to protecting your personal information in accordance with applicable UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR).

By using our Site or engaging with our services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our Site or services.

1. What Information Do We Collect?

Personal Information You Disclose to Us

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our services, when you participate in activities on the Site, or otherwise when you contact us.

The personal information we collect may include the following:

• Names
• Email addresses
• Phone numbers
• Company names
• Job titles
• Contact preferences

Information Automatically Collected

We automatically collect certain information when you visit, use, or navigate the Site. This information does not reveal your specific identity but may include device and usage information, such as:

• Browser type and version
• Operating system
• IP address
• Date and time of visit
• Pages viewed and links clicked
• Referring website addresses

This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.

2. How Do We Process Your Information?

We process your personal information for a variety of reasons, depending on how you interact with our Site and services, including:

• To respond to your inquiries: We use your contact information to respond to your questions and provide information about our services.
• To provide our services: If you engage us for consultancy services, we process your information to deliver those services and fulfill our contractual obligations.
• To send administrative information: We may use your personal information to send you service-related announcements when necessary.
• To improve our Site and services: We analyze usage data to understand how our Site is used and to improve user experience.
• To protect our services: We may use your information as part of our efforts to keep our Site safe and secure.

3. What Legal Bases Do We Rely On to Process Your Information?

Under the UK GDPR, we process your personal information under the following legal bases:

• Consent: We may process your information if you have given us specific consent to use your personal information for a specific purpose.
• Performance of a Contract: We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you.
• Legitimate Interests: We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests, provided these interests are not overridden by your rights.
• Legal Obligations: We may process your information where we believe it is necessary for compliance with our legal obligations.

4. Who Do We Share Your Personal Information With?

We may share your information in the following situations:

• Service Providers: We may share your data with third-party service providers who perform services on our behalf, such as email hosting, website hosting, or analytics providers. These providers are obligated to protect your information.
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Legal Requirements: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
• With Your Consent: We may disclose your personal information for any other purpose with your consent.

We do not sell your personal information to third parties.

5. How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible, then we will securely store your personal information and isolate it from any further processing until deletion is possible.

As a general guideline, we retain contact form submissions and inquiry data for up to 2 years, unless you request earlier deletion.

6. How Do We Keep Your Information Safe?

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Do We Collect Information from Minors?

We do not knowingly solicit data from or market to children under 18 years of age. By using the Site, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Site.

If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.

8. What Are Your Privacy Rights?

Under UK GDPR, you have the following rights regarding your personal information:

• Right to Access: You have the right to request copies of your personal information.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure: You have the right to request that we erase your personal information, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal information, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you wish to exercise any of these rights, please contact us using the details provided in Section 11 below. We will respond to your request within one month.

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe we have not handled your personal information appropriately. You can contact the ICO at ico.org.uk.

9. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected.

At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

10. Do We Make Updates to This Notice?

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy frequently to stay informed about how we are protecting your information. Changes to this Privacy Policy are effective when they are posted on this page.

11. How Can You Contact Us About This Notice?

If you have questions or comments about this Privacy Policy, or if you wish to exercise your privacy rights, you may contact us: